Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch

The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you don't want to miss.