The Importance of Building a Competitive Advantage in E-commerce

Chris Orzyszewski discusses the concept of building a long-term competitive advantage as an e-commerce or D2C brand in his book 'Moat.' He emphasizes the importance of creating a strong bond and relationship with customers, focusing on retention and building a lifestyle brand. By appealing to like-minded customers and using marketing as a filtering mechanism, brands can attract the right audience and achieve sustainable growth over time, differentiating themselves from competitors.