NM Live: Shopify’s Enterprise Gap, Loyalty Myths & Smarter eCommerce Playbooks

Shopify has made a huge push into the enterprise market, but why are so many big brands still hesitant to make the switch? Drew and Michael break down key insights from eTail, explore why legacy brands remain stuck on outdated tech stacks, and highlight the massive opportunity Shopify is missing. They also debunk common loyalty program myths and share smarter retention strategies that actually drive results.