Nerd Marketing cover image

Nerd Marketing

NM LIVE: DTC Super Bowl, CFO-CMO Synergy & Scaling Apparel Brands

Feb 18, 2025
31:30

Super Bowl ads are the biggest marketing stage of the year - but are they actually driving new customer acquisition? Drew and Mike break down why most ads focused on brand retention over acquisition and what that means for DTC brands. Plus, they dive into the CFO-CMO dynamic - how alignment between these roles drives real, profitable growth - and why apparel brands like Vuori and Buck Mason are scaling direct mail into a multimillion-dollar acquisition channel.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode