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Nerd Marketing
NM Live: The CMO Playbook – Smarter Customer Acquisition, First-Party Data, Marketing Efficiency
Feb 4, 2025
27:48
Drew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand demographics, and the Jonathan Adler acquisition.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode