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Nerd Marketing

NM Live: The CMO Playbook – Smarter Customer Acquisition, First-Party Data, Marketing Efficiency

Feb 4, 2025
27:48

Drew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand demographics, and the Jonathan Adler acquisition.

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