Craig Elbert
Former CMO of Bonobos and Co-Founder, CEO at Care/of, a company that was sold to Bayer for $225 million
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Jun 8, 2023 • 23min
Building a CPG Brand: Insights from a $225 Million Exit
Craig Elbert, former CMO of Bonobos and Co-Founder, CEO at Care/of, discusses the $225 million exit of his company to Bayer. He emphasizes the importance of solving specific consumer problems, using Care/of as an example. Topics include scaling, recruitment, acquisition, customer centricity, LTV, and starting a CPG brand from scratch.
