Building a CPG Brand: Insights from a $225 Million Exit
Nerd Marketing
00:00
Scaling, Recruitment, and Acquisition
This chapter delves into the profitability of the business, the challenges and risks associated with scaling and recruitment, the motivations and rewards for taking risks as founders, and the dynamics of brand acquisition by a large company. It emphasizes the importance of building relationships, networking, and storytelling in fundraising and corporate development, and concludes with a discussion on the advantages of having a partner in navigating the challenges of running a business.
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