Building a CPG Brand: Insights from a $225 Million Exit
Nerd Marketing
Customer Centricity, LTV, Whales, and Early Days of Building a Brand
This chapter delves into the significance of being customer-centric and analyzing customer data. It explores the concept of lifetime value (LTV) and the distinction between good and bad customers. The discussion also highlights the importance of 'whales' as valuable customers and reflects on the challenges and joy of building a digitally native brand.
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