The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 740: The Top 10 GTM Mistakes I See Founders Making Today with SaaStr CEO and Founder Jason Lemkin

May 31, 2024

Jason Lemkin, SaaStr Founder, discusses the Top 10 GTM mistakes founders make today, including hiring, product understanding, AI adoption, marketing metrics, customer relationships, and churn prevention. He emphasizes the importance of avoiding common pitfalls and implementing effective strategies in sales, marketing, and customer success.

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Introduction

00:00 • 5min

Optimizing Sales and Marketing Strategies for Success

04:43 • 15min

Embracing AI for Growth in the SaaS Industry

20:10 • 11min

Reevaluating Marketing Metrics and Instant ROI Expectations in Field Marketing

31:13 • 2min

Navigating Customer Relationships and Avoiding Detrimental Practices in Pricing and Customer Success

33:31 • 3min

Avoiding Customer Churn and Prioritizing Customer Satisfaction in GTM Strategies

36:53 • 3min

SaaStr 740: The Top 10 GTM Mistakes I See Founders Making Today with SaaStr CEO and Founder Jason Lemkin

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020.

SaaStr Founder and CEO, Jason Lemkin, shares the top GTM mistakes founders make today and some cheat codes to avoid them. Some are mistakes we make again and again, and others are newer territory as we evolve.

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