The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 740: The Top 10 GTM Mistakes I See Founders Making Today with SaaStr CEO and Founder Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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Reevaluating Marketing Metrics and Instant ROI Expectations in Field Marketing

Exploring the transition towards scan metrics as a primary KPI in marketing and the obstacles faced due to immediate ROI demands and skepticism surrounding the effectiveness of scan data.

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