How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world

In this book, Chip and Dan Heath explore why certain brief experiences can have a profound impact on our lives. They argue that our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. The authors provide practical advice and numerous examples on how to engineer these moments, whether in professional settings, educational environments, or personal life. The book delves into the psychology behind why we remember certain experiences and how we can intentionally create more meaningful moments rather than leaving them to chance.

In 'Unreasonable Hospitality,' Will Guidara shares his experiences as the General Manager of Eleven Madison Park and The NoMad, highlighting the importance of hospitality in any business. The book emphasizes that simply offering a great product is not enough; organizations must also focus on creating authentic connections and memorable experiences for both customers and employees. Guidara provides practical advice on setting expectations, managing teams, and adapting to unexpected situations, all while maintaining a commitment to hospitality that goes beyond mere service. His approach is applicable across various industries, not just limited to restaurants and luxury businesses.