Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Systematizing Exceptional Customer Experiences at Eleven Madison Park

This chapter examines Eleven Madison Park's application of behavioral science to elevate customer experience. It highlights their 'dream weavers' strategy that focuses on personalized service and categorizing diners to offer tailored recommendations.

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