How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Art of Unreasonable Hospitality
This chapter examines 'unreasonable hospitality' through unique guest experiences and the peak-end rule, which suggests that memorable moments shape customer satisfaction. It emphasizes the importance of creating standout experiences in the hospitality industry, using real-world examples to illustrate how impactful features can enhance lasting memories.
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