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The Frictionless Experience
How to Expand Global eCommerce with Naveen Gunti of American Eagle Outfitters
Jul 1, 2024
Join Chuck and Nick as they chat with Naveen Gunti, VP at American Eagle Outfitters, about global eCommerce. They discuss the challenges of adapting brand identity to different markets, reducing friction with localized content, and the role of technology in enhancing shopping experiences. Discover insights on customer-centric strategies and the importance of cultural adaptation in international expansion.
43:45
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Quick takeaways
- Adapting brand identity to match diverse cultures and consumer behaviors in international markets is crucial for reducing friction and enhancing customer engagement.
- Continuous testing and personalization at a regional level are essential for ensuring digital experiences resonate with local preferences, driving customer loyalty.
Deep dives
Challenges in International Markets
One of the key challenges in international markets lies in understanding the diverse consumer preferences and behaviors across different countries. Naveen illustrates how every country presents unique obstacles, such as varied languages, consumer perceptions, and the need for localized experiences. Adapting brand positioning, product representation, and overall user experience to cater to specific demographics is essential in mitigating friction and enhancing customer engagement.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode