Navigating Friction in Global eCommerce and Customer Journey Optimization

In this episode of The Frictionless Experience, hosts Chuck and Nick chat with Naveen Gunti, VP and Head of Logistics, Digital, and Technology at American Eagle Outfitters Inc. Naveen shares his extensive background in e-commerce and digital technology across various global markets and the complexities of adapting American Eagle's brand and operations to different cultural, linguistic, and market conditions, emphasizing the importance of localized content and customer-centric strategies.

Get ready to:

• Learn the importance of adapting a brand’s identity and operations to match the cultural and consumer specifics of different international markets.
• Gain insights into how to effectively reduce friction by aligning digital experiences with local consumer behaviors and preferences.
• Discover the critical role of technology in enhancing both digital and physical shopping experiences to meet regional needs effectively.