5min chapter

The Frictionless Experience cover image

How to Expand Global eCommerce with Naveen Gunti of American Eagle Outfitters

The Frictionless Experience

CHAPTER

Navigating Friction in Global eCommerce and Customer Journey Optimization

Exploring the significance of minimizing friction in different phases of the customer journey, such as post-checkout experience and customer retention, and addressing challenges like regional personalization and brand awareness in new markets.

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