3min chapter

The Frictionless Experience cover image

How to Expand Global eCommerce with Naveen Gunti of American Eagle Outfitters

The Frictionless Experience

CHAPTER

Challenges of Language Translation and Fidgetle in Global E-commerce

The chapter explores the balancing act between machine and human translations in global e-commerce, as well as the integration of digital and physical experiences in the last mile, posing challenges in international markets.

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