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9min chapter
How to Expand Global eCommerce with Naveen Gunti of American Eagle Outfitters
The Frictionless Experience
Influences from International Markets on User Experiences in the US
The chapter explores how insights from global markets affect user experiences in the United States, emphasizing localization in templates, language, and brand positioning. It delves into consumer behaviors and preferences in various countries like Japan, Mexico, and the US, stressing the importance of market-specific testing and adjustments for effective brand building.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode