Navigating Friction and Last Mile Delivery in Global eCommerce

The chapter explores the impact of Last Mile delivery on the expansion of global eCommerce, highlighting the link between mobile and e-commerce growth and advancements in delivery services. It discusses the subjective nature of friction in online shopping, citing examples from major companies and how consumer demand can overshadow perceived friction. The conversation emphasizes the importance of understanding user preferences, adapting to different cultural factors, and continuously testing digital experiences to reduce friction effectively.