8min chapter

The Frictionless Experience cover image

How to Expand Global eCommerce with Naveen Gunti of American Eagle Outfitters

The Frictionless Experience

CHAPTER

Developing an International Technology Ecosystem for American Eagle Outfitters

Exploring the guest's role at American Eagle Outfitters, focusing on expanding into various markets through a customer-centric digital approach, and navigating the unique challenges of international expansion with cultural adaptation and data-driven strategies.

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