Men in 2024. Beauty industry rising!

Heyang, a trendspotter in men's beauty, Steve Hatherly, a self-care expert, and Gao Junya, a commentator on men's grooming, dive into the booming men's beauty industry. They discuss how masculinity is being redefined, highlighting the shift toward self-care among men. The rise of men's salons in China and the influence of South Korean culture on beauty standards are key topics. They humorously explore the generational shifts in grooming habits and the impact of social media on men's self-image and dating.