This chapter explores the rapid growth of the men's beauty industry and changing perceptions of masculinity. It highlights key statistics and trends in male grooming and the increasing popularity of men's salons and cosmetic products.
From salons to skincare, men around the globe are upping their self-care game! We ask what it means to be a man in 2024, and dig into some of the numbers behind this recent change in men's beauty behavior. On the show: Heyang, Steve Hatherly & Gao Junya
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