This chapter examines the growth of men's hair salons in major Chinese cities between 2020 and 2022, highlighting the shift from predominantly female-focused establishments. It also explores male grooming trends, skincare, and the impact of cultural perceptions, particularly from South Korea, on global male beauty standards.
From salons to skincare, men around the globe are upping their self-care game! We ask what it means to be a man in 2024, and dig into some of the numbers behind this recent change in men's beauty behavior. On the show: Heyang, Steve Hatherly & Gao Junya