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4min chapter
Men in 2024. Beauty industry rising!
Round Table China
The Surge of Men's Grooming Salons in China
This chapter examines the growth of men's hair salons in major Chinese cities between 2020 and 2022, highlighting the shift from predominantly female-focused establishments. It also explores male grooming trends, skincare, and the impact of cultural perceptions, particularly from South Korea, on global male beauty standards.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode