This chapter explores the evolving perceptions of masculinity, focusing on how younger men are increasingly prioritizing grooming and skincare. It discusses the cultural shift towards self-care and the significant impact of social media on men's beauty routines, particularly in the context of dating and societal norms.
From salons to skincare, men around the globe are upping their self-care game! We ask what it means to be a man in 2024, and dig into some of the numbers behind this recent change in men's beauty behavior. On the show: Heyang, Steve Hatherly & Gao Junya