The Rich Roll Podcast The New Science Of Intuition: Neuroscientist Joel Pearson On Leveraging The Unconscious Mind For Better Decisions & Actions
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Jun 24, 2024 
Dr. Joel Pearson, a cognitive neuroscientist and author of "The Intuition Toolkit," explores the intriguing science of intuition and its impact on decision-making. He introduces the SMILE framework, helping listeners differentiate between intuition, instinct, and impulse. Pearson discusses the role of AI in shaping our choices and the unique cognitive condition of aphantasia. This conversation challenges our views on free will and emphasizes how subconscious cues can enhance our life decisions, reshaping our understanding of gut feelings.
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Intuition Is Real
- Intuition is real and can be understood scientifically.
- By understanding intuition, we can make better decisions by blending emotions and rational thinking.
Practicing Intuition
- Practice intuition with small, daily decisions to develop comfort and understanding.
- This practice prepares you for larger, more complex decisions.
Measuring Intuition
- Traditional intuition research relied heavily on semantics, limiting its scientific rigor.
- Pearson's approach uses neuroscience techniques to measure unconscious information processing.
