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The New Science Of Intuition: Neuroscientist Joel Pearson On Leveraging The Unconscious Mind For Better Decisions & Actions

The Rich Roll Podcast

CHAPTER

Understanding Intuition: The Science Behind Decision-Making

This chapter explores the scientific study of intuition, examining how unconscious information influences decision-making and actions. The speakers propose a novel approach, integrating neuroscience techniques to define intuition practically and measure its impact on daily choices. By introducing emotional inception and discussing interoception, the chapter emphasizes the importance of subconscious cues in enhancing intuitive decision-making.

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