Dr. Joel Pearson, a cognitive neuroscientist and author of "The Intuition Toolkit," explores the intriguing science of intuition and its impact on decision-making. He introduces the SMILE framework, helping listeners differentiate between intuition, instinct, and impulse. Pearson discusses the role of AI in shaping our choices and the unique cognitive condition of aphantasia. This conversation challenges our views on free will and emphasizes how subconscious cues can enhance our life decisions, reshaping our understanding of gut feelings.