Nikonomics - The Economics of Small Business

79 - How to Do Less, Earn More, and Have Way More Fun with Jessica Miller

Nov 4, 2024

Jessica Miller, founder of Jessica Miller Coaching and expert in growth and sales consulting for entrepreneurs, shares her transformative journey from the pharmaceutical industry to coaching. She reveals strategies to double revenue without extra effort and highlights common pitfalls in sales and marketing. Jessica emphasizes the importance of simplifying processes and eliminating inefficiencies to boost success. With actionable advice on client engagement and optimizing business models, she inspires listeners to grow smarter while pursuing their passions.

51:24

Episode guests

Jessica Miller

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Episode notes

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Quick takeaways

Creating a compelling 'hell yes' offer is essential for effective marketing and ensuring customer engagement without confusion.

Streamlining the sales process and minimizing friction can significantly enhance revenue by making it easier for clients to purchase.

Developing and sticking to a well-defined 90-day plan helps entrepreneurs focus on growth opportunities and avoid distractions.

Deep dives

Essence of a 'Hell Yes' Offer

A successful business hinges on having a compelling offer that resonates with potential clients, termed a 'hell yes' offer. This offer serves as the cornerstone of marketing, sales strategies, and overall business direction. Clearly articulating what the business does and what it offers is necessary to avoid confusion among customers and to make it easy for them to engage with the company. Entrepreneurs often dilute their effectiveness by offering too many mediocre services instead of honing in on one strong offer that truly excites them and their target audience.

Intro

2min

From Pharma to Profit: A Health Entrepreneur's Journey

6min

Maximizing Sales for Business Growth

3min

Optimizing Business Models and Client Engagement

21min

Crafting a Successful Agency

11min

Maximizing Exposure and Engagement for Business Offers

2min

Passions and Pursuits

3min

Balancing Creativity and Focus in Entrepreneurship

3min

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), and special guest Jessica Miller (https://x.com/JM_BrandNewYou), founder of Jessica Miller Coaching (https://jessicamillercoaching.com). In this episode, we dive deep into growth and sales consulting, the power of optimizing your business using what you already have, and how to double your revenue the boring way. Jessica shares her incredible journey from the pharmaceutical industry to coaching entrepreneurs and how she helps them simplify, scale, and succeed.

Jessica’s approach is unique—focusing on helping business owners become their best by eliminating inefficiencies and honing in on what works. No fluff, just results. Whether you're running a med spa, a coaching business, or anything in between, this episode is for you if you want to grow smarter, not harder.

Questions this Episode Answers:

How do you double your revenue without doing more?
Why do so many capable business owners struggle to grow profitably?
How can a 90-day plan help you hit your business goals?
What are the most common mistakes entrepreneurs make in sales and marketing?
How do you ensure you're not leaking money in your business?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
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MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
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YouTube: https://tinyurl.com/nikonomicsYT
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This week we covered:

00:00 The Importance of a Clear Sales Process
03:01 Jessica Miller's Journey to Coaching
05:50 Understanding the Target Audience
09:06 The Structure of Jessica's Coaching Business
12:00 Qualifying Clients for Success
14:46 Common Mistakes in Sales and Marketing
25:45 Strategic Planning for Business Growth
31:57 The Importance of Conversion Rates
39:01 Understanding Your Offer and Market Positioning
44:10 Self-Assessment for Business Success
50:48 Final Thoughts

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Nikonomics - The Economics of Small Business

79 - How to Do Less, Earn More, and Have Way More Fun with Jessica Miller

Episode guests