11min chapter

Nikonomics - The Economics of Small Business cover image

79 - How to Do Less, Earn More, and Have Way More Fun with Jessica Miller

Nikonomics - The Economics of Small Business

CHAPTER

Crafting a Successful Agency

This chapter explores the key elements of building a successful agency by understanding and defining one's unique offerings. It emphasizes the importance of effective communication, client engagement, and the psychological aspects of value recognition in driving sales and referrals. The discussion also highlights the value of clearly setting revenue goals and simplifying business processes to enhance profitability and satisfaction.

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