Nikonomics - The Economics of Small Business cover image

Nikonomics - The Economics of Small Business

Latest episodes

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16 snips
Apr 3, 2025 • 35min

143 - AI SERIES: 2 - How to Leverage AI as Your Ultimate Business Assistant with Kirill Zubovsky

Kirill Zubovsky, an entrepreneur who harnesses AI for his ventures, discusses his journey at the forefront of technology. He reveals how he's transforming his co-working space, Brickworks, into a hub of innovation using AI tools. Kirill shares astonishing examples of AI as an IT support and coding assistant. The conversation also dives into his startup, Scoudsie, which empowers non-tech individuals to create projects easily. Prepare to be amazed by the potential and efficiency AI brings to modern business!
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Apr 2, 2025 • 32min

142 - How Mattress Firms Make Money Despite Empty Stores with Nick Hancock

Nick Hancock, owner of Direct Outlet Mattress, shares his family legacy in the mattress business and demystifies the industry's economics. He reveals the surprising complexities behind running a mattress store, including the major overhead costs and customer acquisition strategies. The conversation dives into how traditional retailers stack up against direct-to-consumer brands, and Nick shares his success story of leveraging Twitter for brand growth, achieving remarkable sales in just three months.
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28 snips
Apr 1, 2025 • 30min

141 - AI SERIES: 1 - How to Prepare Your Business for the AI-Powered Future with Amanda Orson

Amanda Orson, an AI expert reshaping how startups approach technology, discusses the revolutionary ways AI is changing business practices. She introduces seed strapping as a new funding method for maintaining control over growth. Listeners learn about using AI tools like Operator, ChatGPT, and Claude for increased efficiency and as thought partners in decision-making. Amanda also dives into the nuances of data management and how these AI applications can enhance sales forecasting and productivity for future-ready businesses.
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Apr 1, 2025 • 2min

Quick Announcement! New AI Series with Real Entrepreneurs & Real Use Cases

Dive into an exciting new series highlighting how real entrepreneurs are leveraging AI in their businesses. Discover practical applications that make a real difference, as guests share insightful use cases in a simple, relatable way. This initiative promises no fluff—just actionable insights and visuals that illuminate the integration of AI into everyday operations. Tune in for valuable lessons and real-world strategies from those on the front lines!
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10 snips
Mar 31, 2025 • 49min

140 - We Debate the Value of the SBA (I Get Demolished!) with Jon Matzner

In this conversation, Jon Matzner, an expert in branding and social media strategy, dives into how entrepreneurs can craft unique brands that resonate. He debates the effectiveness of SBA loans for new ventures, shedding light on the complexities of government-backed funding. Matzner emphasizes the importance of engaging with niche audiences over mass followings and discusses how authentic storytelling can create compelling content. Their lively banter explores the evolving dynamics of influence and community in entrepreneurship.
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12 snips
Mar 28, 2025 • 36min

139 - Beyond ChatGPT: Exploring Perplexity and the Deep Dive Revolution with Chris Koerner

Chris Koerner, a business partner of Nikolas Hulewsky, joins the conversation to discuss advanced AI tools and their impact on small businesses. They evaluate which research tool, Perplexity or ChatGPT, leads for certain tasks. The duo also dives into innovative concepts like custom GPTs and the surprising rise of banana ketchup in the U.S. market. From discussing potential business ideas to exploring interactive entertainment ventures, they offer insights into how AI can unlock new opportunities and market trends.
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Mar 26, 2025 • 40min

138 - How to Quickly Grow Your Newsletter Without Ads with Derek Kolstad

In this engaging discussion, Derek Kolstad, a newsletter expert with over 600,000 subscribers, shares his secrets for organic growth without paid ads. He breaks down effective strategies for crafting compelling content and building user engagement. Derek discusses diverse monetization methods, including ads and affiliate marketing, and addresses challenges unique to personal newsletters. With actionable tips and insights, he inspires ambition in growing subscriber bases, including the goal of hitting 10,000 in just 60 days. Perfect for aspiring newsletter creators!
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13 snips
Mar 24, 2025 • 34min

137 - How to Avoid Losing Money on Commissions When Selling Your Property with Amanda Orson

In this engaging discussion, Amanda Orson, founder of Galleon, shares her vision for disrupting the outmoded real estate industry with a commission-free marketplace. She explains the frustration with outdated practices and high commission rates, revealing a staggering $100 billion spent on commissions in 2022. Amanda emphasizes the importance of identity verification in transactions and introduces innovative strategies to connect sellers with vendors directly. Her lean approach to business, termed 'seed strapping,' hints at a revolutionary path for real estate.
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Mar 21, 2025 • 36min

136 - The Never Touch Plastic Revolution: Building a Marketplace for the Concerned with Chris Koerner

Chris Koerner, a partner in entrepreneurial brainstorming, joins for a lively discussion on quirky business ideas. The duo explores a unique marketplace for products free from microplastics, connecting sourdough baking with environmental concerns. They dive into leveraging USPS for marketing and unlocking government subsidies for entrepreneurs. The conversation takes a turn to innovative uses of AI in data collection and potential health business trends, merging creativity with practicality in today’s economy.
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Mar 19, 2025 • 51min

135 - I Lost $20K Gambling… Then Became Vegas & Built a $1M/yr Vending Empire with Ethan Kohan

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), as I interview Ethan Kohan (https://x.com/ethan_kohan). Get ready for a wild ride as Ethan shares the incredible story of his entrepreneurial journey, starting with a simple idea for a vending machine in his fraternity house selling Juul pods.We dive into the highs and lows, from making serious money quickly to losing it all in sports betting, and how that unexpected experience led him to become "Vegas" himself by starting a sports book!We then explore the evolution of his business, Podplug, as it scaled from college campuses to bars, the challenges he faced with COVID-19, and his current focus on building a strong foundation for franchising his smart nightlife vending machine business, now offering a diverse range of convenience items.Questions This Episode Answers:Tell me about your business?Did you have to pay rent for this machine?Have you always been a hustler?What was patentable?Why did you go away from individuals selling the dual pods and go all in on, let's just place vending machines at these locations?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 From Loss to Opportunity: The Betting Journey14:48 The Birth of Podplug: Vending Machines and Hustling25:21 Transitioning to Vending Machines30:32 Scaling Operations and Revenue Growth35:18 Navigating Challenges During COVID-1939:07 Current Operations and Future Plans42:23 Franchising the Business Model49:07 Revisiting College Markets and Future Success

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