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Nikonomics - The Economics of Small Business

Latest episodes

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May 19, 2025 • 49min

173 - $1M ≠ Freedom; It’s a Mirage with Jacob Turner

Jacob Turner, a former professional baseball player, now aids athletes and entrepreneurs in wealth management at Moment Private Wealth. He discusses his transition from the diamond to the boardroom, emphasizing resilience and humility. Jacob draws parallels between sports and business, illustrating how setbacks can fuel growth. He shares insights on managing cash flow, seeking feedback, and the importance of financial education in entrepreneurship. Tune in for his strategic tips on avoiding lifestyle creep and investing wisely!
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14 snips
May 16, 2025 • 38min

172 - How to Build a $700k Business with 50% Margins with Bryant Suellentrop

Bryant Suellentrop, Founder of Elevate and Delegate, shares his inspiring journey from a struggling janitorial business to a thriving offshore recruiting firm with impressive margins. He discusses how organic growth on Twitter helped him cut customer acquisition costs. Bryant dives into the evolving offshore talent landscape, revealing the impact of AI on job demand and the shift towards selling outcomes rather than just staffing. His insights on navigating profitability and adapting business models offer valuable lessons for aspiring entrepreneurs.
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May 15, 2025 • 26min

171 - AI SERIES: 14 - How to Avoid Massive AI API Costs with Michael Greenberg

In this insightful discussion, Michael Greenberg, a serial entrepreneur and AI expert, reveals how he expertly navigates the world of AI for his diverse businesses. He shares his experiences in selecting AI models, including the powerful Gemini 2.5 Pro, and explains the crucial differences between standard and reasoning models. Michael dives into the significance of context windows in AI performance and recounts a cautionary tale about a $4,000 API bill, offering tips to avoid hefty charges. Don't miss his practical advice on optimizing AI for business tasks!
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May 14, 2025 • 42min

170 - How AI is Redefining Search and Shifting Ad Dollars with Elizabeth Knopf

In this enlightening discussion, Elizabeth Knopf, an expert on AI's influence in business and technology, dives into the seismic shifts reshaping the digital landscape. She highlights how Google’s search revenue is faltering as ad dollars transition to emerging platforms. Knopf explains the Innovator's Dilemma facing giants like Google and Meta, while also showcasing how AI enables smaller companies to thrive. She shares mind-blowing applications of AI tools for everyday business tasks, revolutionizing efficiency and competition in the market.
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May 13, 2025 • 20min

169 - AI SERIES: 13 - No Code, No Problem: Building a Startup with Lovable AI with Corey Pierson

In this conversation with Corey Pierson, the innovative founder of the pet documentation platform PetDocument, we learn how he harnessed AI tools like Lovable AI to build a functional SaaS application without any coding experience. Corey shares insights on transforming a whimsical business idea into reality, discussing the challenges of digitizing pet health information. He also highlights the benefits of no-code solutions and the nuances of using AI for efficient application development, making tech accessible for everyone.
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May 12, 2025 • 52min

168 - How a Panic Attack Led to Entrepreneurial Success with Raleigh Williams

In this engaging conversation, Raleigh Williams, an entrepreneur who transitioned from a law career to create a thriving business empire, shares his transformative journey. He reveals how a panic attack catalyzed his leap into entrepreneurship after facing family pressures. Raleigh discusses the importance of self-discovery, navigating personal challenges like his wife's health crisis, and finding direction through understanding what you don't want. He emphasizes creating 'white space' for reflection and authentic personal growth, offering practical advice for connecting with one's true purpose.
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May 8, 2025 • 30min

167 - AI SERIES: 12 - The Evolution of AI: Rebrands, Capabilities, and Future Trends with Peter Correia

Peter Correia, an AI consultant specializing in deep learning and neural networks, shares his expertise on the evolution of AI. He dives into the differences between AI models like Claude, ChatGPT, and Grok, discussing their best use cases from coding to problem-solving. The conversation highlights the significance of context windows in shaping AI responses and introduces MCPs that automate business tasks. Peter’s insights into integrating AI with tools like Notion promise to revolutionize workflows and decision-making for entrepreneurs.
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May 7, 2025 • 31min

166 - How AI Can Hack Your Interview and Get You Fired (Or Rich) with Elizabeth Knopf

Elizabeth Knopf, a tech enthusiast and advocate for AI integration in business, joins the conversation to explore how AI is reshaping workplaces and culture. They discuss a fascinating case of a college student using AI to ace interviews, leading to unexpected consequences. Knopf highlights revolutionary tools like AI glasses and the Claude model’s innovative Model Context Protocol, which can streamline tasks across platforms like Google Drive and Calendar. Tune in to learn how AI could transform your efficiency and workplace dynamics!
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May 6, 2025 • 27min

165 - AI SERIES: 11 - No Code, No Problem: Building Apps and Websites with AI with Minh Nguyen

In this conversation, tech entrepreneur Minh Nguyen shares his insights on leveraging AI tools, especially Large Language Models like ChatGPT and Gemini. He reveals how no-code platforms empower aspiring founders to build apps without needing coding skills. Minh explains the potential of AI in web scraping and data analysis, highlighting his Chrome extension, CashOn, which streamlines real estate investment. Listeners will also discover the innovative uses of AI for programmatic SEO and how simple tools can unlock significant business opportunities.
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May 5, 2025 • 49min

164 - Building Beehiiv into a $300 Million Dollar Business with Tyler Denk

In this engaging discussion, Tyler Denk, co-founder and CEO of Beehiiv, shares insights from his journey at Morning Brew to launching Beehiiv, a thriving newsletter platform processing billions of impressions. He reveals how Beehiiv empowers creators with monetization tools and highlights the emotional weight of supporting their financial success. Tyler also discusses the evolution of newsletter ad strategies, the risks of platform dependence, and the importance of owning customer relationships. His unique take on leadership and the future of content creation is truly inspiring.

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