2min chapter

Nikonomics - The Economics of Small Business cover image

79 - How to Do Less, Earn More, and Have Way More Fun with Jessica Miller

Nikonomics - The Economics of Small Business

CHAPTER

Maximizing Exposure and Engagement for Business Offers

This chapter explores the critical role of tracking visibility and engagement for business offers using tools like Google Analytics. It emphasizes the balance between creating appealing offers and ensuring sufficient exposure, encouraging listeners to evaluate their metrics to identify opportunities for increased revenue.

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