DTC Podcast Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns
Jul 29, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
What You Need to Know About Performance Maximization
02:15 • 2min
Smart Shopping Is Getting Degraded, Right?
04:17 • 3min
Using Machine Learning to Drive Performance Maximization
07:21 • 2min
Pmax Marketing
09:10 • 2min
Can Pemax Campaigns Cannibalize Other Keyword Campaigns?
11:24 • 3min
Is P Max Really Outperforming the Keyword Campaigns?
14:03 • 2min
Is Google Missing Expectations?
16:00 • 3min