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Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns

DTC Podcast

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Using Machine Learning to Drive Performance Maximization

The more historical data you have is the better. Segment out your acid group, so asid groups and listing groups based on a prototype. Make surethat youre creative ad copy and audience signals are as relevant as possible to the prodoc that you've segmented up. Once it's going in the right direction, its just will plougther. But it will take a while to gather speed and go there.

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