Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns
DTC Podcast
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Can Pemax Campaigns Cannibalize Other Keyword Campaigns?
Andani yaos: Pemax campaigns are not going to work with everyone. It really depends on your advertiseerer niche a, how risk adverse they are. Instead of taking budget from your currn, what you are currently running, ad at least an or 20 % to your budget to test out performance max for yourself and then see how that goes against everything else that you have running. Er constantly simply testing combinations of creative orien signals,. Just to provide google as much possibe, as possible to find your ideal converter.
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