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Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns

DTC Podcast

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Smart Shopping Is Getting Degraded, Right?

Smart shopping is getting degraded. If you don't pass on on owing to pe max, there's a point where your smart shopping is just going to get a, not working any more. Right now, i will say that 50 % of the time it's working, and theother 50% is not out performing or adding ore much more value to the accounts. It's actually being sometimes detrimental. And ot just be in no serf, a money drain for mall business owners makes that.

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