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Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns

DTC Podcast

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Is P Max Really Outperforming the Keyword Campaigns?

P max also really helps on those canet clients like liquor, because liquor is a little more restricted in terms of what you can target. The main thing is to test first, and make sure that it's not sad and forget. And make sure that your creative, creative still king in advertising.

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