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Marketing Over Coffee Marketing Podcast
Jenny Li Fowler on Organic Social Media Strategy
Mar 1, 2024
Explore the transition from journalism to social media strategy, the challenges of writing, and navigating social media roles at top institutions like Harvard Kennedy School and MIT. Discover insights on company mistakes in social media management, the importance of strategic integration, and upcoming trends in the social media landscape.
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Quick takeaways
- Strategic placement of social media within organizational hierarchy is crucial for effective management and resource allocation.
- Adapting content creation to platform preferences, like vertical videos on TikTok, enhances user engagement and marketing success.
Deep dives
Jenny's Career Journey to Social Media Strategy
Jenny Lee Fowler started her career as a journalist and transitioned to social media strategy, working at State Farm before moving to Harvard Kennedy School and eventually landing at MIT. Her diverse background in journalism and communication allowed her to navigate different industries and excel in various roles, showcasing the importance of transferable skills and adaptability in career transitions.
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Discover
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