5min chapter

Marketing Over Coffee Marketing Podcast cover image

Jenny Li Fowler on Organic Social Media Strategy

Marketing Over Coffee Marketing Podcast

CHAPTER

Navigating Social Media Challenges in Companies

Exploring the mistakes made by companies in handling social media, the importance of integrating it strategically, and the challenges faced by social media managers. It also delves into organizational structures and the current state of social media channels, including considerations on platform abandonment and audience transition.

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