Marketing Over Coffee Marketing Podcast cover image

Jenny Li Fowler on Organic Social Media Strategy

Marketing Over Coffee Marketing Podcast

CHAPTER

Transition to Social Media Roles at Higher Education Institutions

The chapter explores the speaker's journey from anchoring an internal newscast at State Farm to managing social media channels at Harvard Kennedy School and MIT, showcasing their progression in editorial and content strategy roles. It also touches on the importance of maintaining an up-to-date LinkedIn profile and the significance of diverse voices in the industry through the process of writing a book.

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