Learn how to build vibrant online communities with organic social media strategies. Explore the importance of crafting a unique social media mission and creating impactful content. Discover the complexities of balancing work-life priorities and the myths of chasing viral success on social media. Gain insights on strategic engagement and book recommendations from a supportive and humorous perspective.

Explore the transition from journalism to social media strategy, the challenges of writing, and navigating social media roles at top institutions like Harvard Kennedy School and MIT. Discover insights on company mistakes in social media management, the importance of strategic integration, and upcoming trends in the social media landscape.

Jenny Li Fowler, Director of Social Media Strategy at MIT, discusses her new book, 'Organic Social Media.' Jenny explains the differences between strategy and tactics, creating more effective organic social strategies, aligning social media with organizational goals, choosing suitable social platforms, creating engaging content, contingency planning, staying up to date with social media, and the role of AI in content creation.