Jenny Li Fowler
Director of social media strategy at the Massachusetts Institute of Technology (MIT) specializing in developing and executing social media initiatives for over 250 departments, labs, and centers.
Best podcasts with Jenny Li Fowler
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17 snips
Mar 8, 2024 • 1h 25min
478 Organic Social Media by Jenny Li Fowler
Learn how to build vibrant online communities with organic social media strategies. Explore the importance of crafting a unique social media mission and creating impactful content. Discover the complexities of balancing work-life priorities and the myths of chasing viral success on social media. Gain insights on strategic engagement and book recommendations from a supportive and humorous perspective.
Jan 16, 2024 • 29min
In Clear Focus: Organic Social Media with Jenny Li Fowler
Jenny Li Fowler, Director of Social Media Strategy at MIT, discusses her new book, 'Organic Social Media.' Jenny explains the differences between strategy and tactics, creating more effective organic social strategies, aligning social media with organizational goals, choosing suitable social platforms, creating engaging content, contingency planning, staying up to date with social media, and the role of AI in content creation.
