The Marketing Book Podcast

478 Organic Social Media by Jenny Li Fowler

Mar 8, 2024

Learn how to build vibrant online communities with organic social media strategies. Explore the importance of crafting a unique social media mission and creating impactful content. Discover the complexities of balancing work-life priorities and the myths of chasing viral success on social media. Gain insights on strategic engagement and book recommendations from a supportive and humorous perspective.

01:24:59

Creator website

Episode guests

Jenny Li Fowler

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Highlights

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Quick takeaways

Transparency and accountability are crucial in social media management, supported by daily written procedures.

Analyzing worst-performing content provides insights for improving future content strategies.

Prioritizing engagement metrics over quantity of platforms enhances social media effectiveness.

Deep dives

Writing procedures with transparency for accountability improves credibility

Writing daily procedures down helps with transparency and accountability for social media management, adding authority and credibility. It ensures that people understand the specific process and strategy involved in posting content.

Nurturing Social Media Strategy

00:47

Believe in Your Expertise and Find Support in Resources

01:19

Thinking strategically versus tactics

01:29

Create Content for Your Audience

01:18

Introduction

2min

Exploring Organic Social Media Strategy and Online Communities with Jenny Lee Fowler

2min

Media Industry Insights and Social Media Marketing

3min

Organic Social Media Strategy

11min

Crafting a Strategic Social Media Mission

15min

Audience Partnership and Social Media Marketing Strategies

15min

Mastering Content for Social Media Success

6min

Optimizing Social Media Management Strategies

15min

Navigating the Complexities of Work-Life Balance

2min

10.

Navigating the Virality Myth

4min

11.

Reflections on Expertise, Writing, and Inspiration from a Supportive Book

2min

12.

Strategic Social Media Engagement and Book Recommendations

6min

13.

Exploring Language Origins and Social Media Management Insights

4min

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler

ABOUT THE BOOK:

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision.

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives.

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.

Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence.

Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery.

Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social.

With this book, social media managers will future-proof the online presence of any organization.

ABOUT THE AUTHOR:

Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT).

She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers.

She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

Before MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government.

And, interesting fact – earlier in her career she was a TV reporter and news anchor!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/organic-social-media-jenny-li-fowler

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The Marketing Book Podcast

478 Organic Social Media by Jenny Li Fowler

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Writing procedures with transparency for accountability improves credibility

Learning from poor performing content is valuable

Jenny Lee Fowler's Three Scrolls Rule focuses on audience engagement

Choose platforms wisely: evaluate engagement for success

Understanding Analytics Tools and Metrics

Prioritizing Mental Health and Avoiding Burnout

Nurturing Social Media Strategy

Believe in Your Expertise and Find Support in Resources

Thinking strategically versus tactics

Create Content for Your Audience

Remember Everything You Learn from Podcasts