15min chapter

The Marketing Book Podcast cover image

478 Organic Social Media by Jenny Li Fowler

The Marketing Book Podcast

CHAPTER

Audience Partnership and Social Media Marketing Strategies

Exploring the shift towards treating the audience as partners, the chapter emphasizes the value of feedback for personal and organizational growth. It discusses the necessity of tailored content in social media marketing to resonate with specific audience needs and values, amid the challenge of standing out among billions of social media users.

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