AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
In Clear Focus
In Clear Focus: Organic Social Media with Jenny Li Fowler
Jan 16, 2024
Jenny Li Fowler, Director of Social Media Strategy at MIT, discusses her new book, 'Organic Social Media.' Jenny explains the differences between strategy and tactics, creating more effective organic social strategies, aligning social media with organizational goals, choosing suitable social platforms, creating engaging content, contingency planning, staying up to date with social media, and the role of AI in content creation.
28:52
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Jenny Li Fowler's book, 'Organic Social Media,' provides social media managers with insights into the challenges they face and empowers them to succeed in their roles.
- Jenny Li Fowler introduces the six M's framework (mission, message, management, media, metrics, monitoring) for creating a comprehensive and effective social media strategy.
Deep dives
Importance of Support for Social Media Managers
Social media managers often lack the support they need early in their careers. This can hinder their success and growth in the field. In her book, Jenny Lee Fowler shares her own experiences and provides insights into the challenges faced by social media managers. She aims to empower and equip them with the knowledge and support they need to thrive in their roles.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode