In Clear Focus
In Clear Focus: Organic Social Media with Jenny Li Fowler
Jan 16, 2024
Jenny Li Fowler, Director of Social Media Strategy at MIT, discusses her new book, 'Organic Social Media.' Jenny explains the differences between strategy and tactics, creating more effective organic social strategies, aligning social media with organizational goals, choosing suitable social platforms, creating engaging content, contingency planning, staying up to date with social media, and the role of AI in content creation.
28:52
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Quick takeaways
- Jenny Li Fowler's book, 'Organic Social Media,' provides social media managers with insights into the challenges they face and empowers them to succeed in their roles.
- Jenny Li Fowler introduces the six M's framework (mission, message, management, media, metrics, monitoring) for creating a comprehensive and effective social media strategy.
Deep dives
Importance of Support for Social Media Managers
Social media managers often lack the support they need early in their careers. This can hinder their success and growth in the field. In her book, Jenny Lee Fowler shares her own experiences and provides insights into the challenges faced by social media managers. She aims to empower and equip them with the knowledge and support they need to thrive in their roles.
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