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13min chapter
In Clear Focus: Organic Social Media with Jenny Li Fowler
In Clear Focus
Strategies and Frameworks for Organic Social Media
An interview with Jenny Li Fowler, the author of a new book on social media marketing, discussing the motivation behind the book and the importance of understanding the difference between strategy and tactics in social media management. They also provide a framework for creating a new organic social media strategy and emphasize the importance of aligning social media with broader organizational goals.
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Listen to the best highlights from the podcasts you love and dive into the full episode