Introduction

IN CLEAR FOCUS: Jenny Li Fowler, Director of Social Media Strategy at MIT, discusses her new book, "Organic Social Media." Jenny explains the differences between strategy and tactics, creating more effective organic social strategies and aligning social media with organizational goals. Jenny also shares practical advice for social media managers on audience engagement, platform selection, and content creation. Save 25% on Jenny's book at KoganPage.com: use promo code BIGEYE25 at checkout.