What’s the most underrated tactic in B2B Marketing? | Original Research

We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings. 
Discussed in this episode: 
- Tips for creating deep, personal, and fun marketing.
- The power of relationship in marketing
- Formalizing a structure to collect insights from your ideal buyers