The Importance of Personal Marketing Over Personal Marketing

I think what I would say is to focus on the substance and the delivery of your brand's message. James has harped on that quite a bit. Think of ways that you're going to be hyper personal, connect a face to it. If you don't have a compelling point of view, you're just noise. You're not standing out in the minds of buyer. So formalizing a structure to collect insights like what we've done here will be a huge benefit for many years to come.