ABM Versus Account Based Marketing?

I think the thing that people hate about ABM is when it's sales driven ABM versus marketing driven ABM. Fun and funny are really freaking hard to pull off like unless you have like some improv like a lot of people have taken improv classes, so you might have somebody on your marketing team that has taken an improv class. I want to go to deep and personal the other two words that they use there actually because I think you brought up two good examples of both. They're saying these things are underrated but if you focus here, man can you win out without giving us any pithy statement? That's obviously condensing a hundred answers into some kind of nice pithy