The Secret of Social Media for Employee Advocates

When you put a bunch of employees out there, all of a sudden it's covering all these passion topics that just puts more hooks in the water for people to like, like have shared affinity with. The amount of impressions, especially repeat impressions were priceless because people just felt like they were seeing sweetfish all over the place. And we and pushed employees to talk about what they're passionate about, which naturally lends to more interesting posts.