Building a Culture of Fun on Social

Sweetfish is about to pull the trigger on a direct mail campaign that is incredibly fun. The CEO has a big responsibility, I think, to carry the torch here and lead from the top in creating that fun atmosphere because it's going to attract people into your organization. What's happening internally, naturally is going to bleed externally. So just having a fun outward facing brand is one thing, but you want that to be cultivated internally as well.